Dyson Vacuum Cleaner

Ask your self this question, In which business are we really in? And stay far from the dark world of commodities…

I am astonished!!! I just witness how in three days a clan of marketers – brand managers, advertisers, researchers – drove a brand into the huge world of commodities, these people approach the brand building process as a conjunction of ideas- do not matter if the ideas were good or bad- and were clearly afraid to innovate and challenge the rules of their game.

If you are planning to maintain your brand as far as you can from the dark world of commodities, why not innovate by reconsider the category in which you compete and create your own rules.

As Theodor Levits from Harvard business school once exemplified it: “The once- powerful railroads were blindsided first by automobiles and then by airlines. This happens because railroad companies define them selves too narrowly as being in the railroad business rather than the transportation business.”

But redefining your industry does not mean hiring a new ad agency to think a fancy new slogan ad and spend millions of dollars communicating it.. To make it work, you have to approach your brand building process strategically and communicate it each day in every interaction with your consumer, offering high-quality products and services that your customers rally want and that will reinforce the values offered by your brand and expand the emotional connections your customers fell with it.

When Steve Jobs came back to Apple with the mission of bringing back the brand from the darkness the first thing he did was redefine his business. “What Apple is about, is not making boxes for people to get their jobs done, although we do that very well. Apple is about more than that. What Apple is about, its core value is that we believe people with passion can change the world for the better. That is what we believe.” Excerpt form Steve Jobs’ speech to software developers

That day Apple created its own game, and became something more, since then Apple has launched products like the i-Mac and G4, and most recently has become the center of the digital music world with the iPod and i-Tunes store.

James Dyson invented his own game when he created the Dyson vacuum cleaner, a vacuum with a unique shape and a clear collector bin, so you can watch the dirt cycloning around. He made fun the vacuum cleaning experience.

If you speak to Richard Branson he would tell you that his business is to create FUNKY business, I wonder who competes with Virgin in this business

Yes, you can think this could be risky if you already are by far the #1 in your industry, but Howard Shultz is trying to transform Starbucks into the largest digital music retailer in the world, he most be crazy.

But maybe brand building is about being rationally crazy.

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Putting the soleplate and cradle back onto a Dyson DC01

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Miele vacuum cleaners are the most preformat vacuums on the market due to a sophisticated German technology and a “quality without compromise” mentality.

Miele vacuum cleaners are manufactured by a family owned business in Germany, whose main goal is to produce the best products available today. This is achieved by combining high quality materials with an ultra-modern manufacturing technology.

Common Miele Vacum Cleaners Features:

Every vacuum is tested for a period of 1,000 working hours and it’s guaranteed to work for 20 years
The system is design to absorb 99.99% of particles that are as small as 0.3 microns
The impurities are trapped and have no way of getting out due to its electrostatic charged filter bags and HEPA filter. No other brand can compare to Miele’s ability to remove and keep the dust inside.
The Miele S500 and S600 were the world’s first to be certified in DMT Air Hygiene Test
Adjustable suction depending on the surface allows you to clean various surfaces
Easy to maneuver: all models weight less than 14 pounds; 360 swivel; bags are easy to replace
Incredible suction power with 1200 Watt Vortex Motor System. Although other brands have slightly more watts, it’s the harmony of all the components working together that matters. This is what makes Miele a champion when it comes to suction.
One of the most quiet vacuum cleaners on the market

3 Types of Miele Vacuums:

Canister Vacuums – come with a heavy duty dust bag and have the following characteristics: high power (minimum 1200 watt), good filtration (HEPA filtration), easy to use (360 rotation, light compact design, quiet, friendly way of removing the bag), large variety of brushes
Upright Vacuums – the feature that makes the Miele upright vacuums different from the other models are the ability to perfectly align the cleaning brush with the floor, which allows the vacuum to clean even the most difficult areas. The suction power for the upright models is supposed to be two times higher than that of a bagless vacuum.
Stick Vacuums are a real space saver, but don’t be fooled by their small size: big power and high quality in a small package is what makes stick vacuum cleaners stand out.

What’s the best Miele Vacuum Cleaner?

Although there are many popular Miele vacuum cleaners with a vast array of features, there are a few models that are the best in specific situations.

Miele Capricorn vacuums are the perfect choice if you have a lot of carpets. These type of system come equipped with the BEST HEPA canister and does an excellent job in removing the dust (and keeping it inside!).

Miele Callisto vacuum are suitable for bare floors and carpets. It has a sleek new design and superior HEPA filtration. One of the specific features is the luxury parquet bare floor brush, which will prevent scratching,

Miele Pisces vacuums are perfect for those that have allergies. This system differentiates itself by its ability to effectively clean any surface using a turbo brush that moves smoothly from carpets to bare floors and vice versa.

When it comes to the Upright types, there’s 2 things you need to keep in mind. Universal Uprights are used for cleaning apartments and small houses and Power House Uprights (best selling) are best used to clean larger surfaces.

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Kirby vacuum cleaners are probably most renowned for the way in which they are sold, and while the door-to-door sales technique may have many critics, it has become the linchpin to the Kirby way of life. If results are anything to go by, the technique has a proven track record with these, but for many consumers it remains a deterrent to purchasing what is arguably one of the most well built cleaners available today.

A quick visit to their website indicates the company’s reliance on its sales technique – there are very few details available there about any spare parts, bags or the cleaners themselves. Through the website it is, however, possible to arrange to have a consultant visit your home to display Kirby vacuum cleaners in action. This hands on experience undoubtedly provides consumers with the chance to see for themselves the effectiveness of these machines and to ask the salesman any questions they might have about the cleaner’s use or maintenance, including discovering what spare parts are right for you and how often these bags need to be changed.

These salesmen also call unannounced, a trend that some consumers find invasive enough to put them off purchasing what is generally agreed to be a reliable vacuum. Sales techniques are reputed to be rather hard-core on occasion – allegations have been put forth that sales people are advised to target older people who might find it harder to refuse those persistent Kirby vacuum cleaner salesman.

The sales techniques used by them might be controversial, but the quality of the cleaners themselves is not. Though they are expensive and unlike many of their modern counterparts they require the purchase of new bags, these cleaners are built to last a lifetime. And, in fact, with a lifetime guarantee, these are clearly built to last. People might not like the sales technique, but they sure do love the cleaners.

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The Rainbow Vacuum Cleaner is unlike any other vacuum cleaner on the market. The Rainbow vacuum cleaner uses the power of water to trap the dust from reentering your home.

In the history of the vacuum cleaner there was first the vacuum that used a cloth bag to trap all the dust and debris. Some of the better ones made claims of trapping particles as small as .3 microns. This is good but then as time developed and companies looked to save money and increase revenue the paper bag was developed. This was advertised as convenience since instead of having to clean the bag; all the operator had to do was through the bag away and replace it with a new clean one.

In more recent years with the big push to reduce the amount of waste deposited in landfills vacuum companies came out with a bagless system. These systems did remove the bag but the operator was back to having to clean the different traps again.

Then came the creators of the Rainbow vacuum cleaning systems. The theory is simple. Dust cannot fly around and redeposit in your home if it is trapped by water. The air that travels through the rainbow system is filtered with a HEPA Neutralization Filtration System before exiting. The efficiency of this system can be seen as the operator uses the vacuum by observing the water in the reservoir become darker and darker.

Once the operator is finished with the cleaning the reservoir is taken out and dumped. Then before the next use the reservoir is replaced and the system is ready to go.

The Rainbow vacuum cleaner uses a water filter to keep your home as clean as possible.

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Remember the Dyson, the revolutionary vacuum cleaner where you could watch the dust being sucked up? Now James Dyson has got his eyes on helping homeowners save space on overcrowded kitchen worktops by re-designing kitchen gadgets into smaller forms.

He wants to see all free-standing kitchen gadgets made into self-contained wipe-clean, cuboids. The idea is that these tall cuboids could be pushed together. Could this be the start of a revolution for kitchen designs?

Over the last 30 years the heart of our homes has changed. Cast you mind back to the 1970s and recall the plastic wooden Formica surfaces and large orange pattern wall paper. A decade later in the 1980s ‘country fitted’ kitchens were popular. Fast forward to the 1990s when dining rooms were knocked through to make larger kitchens for entertaining.

Retro 1950s Kitchen – Wear Big Business

But the basics elements of kitchens are still there, such as an oven, fridge and toaster, although arguably their designs have also changed over the decades. What’s interesting is that while Dyson is looking to the future, many homeowners are re-visiting the past. This could possibly be as a result of consumers tightening their belts. Retro 1950s kitchen-wear, such as bread bins, are now big business. Interestingly, sales of bread makers have increased as people go ‘back to basics’. Allotments too are seeing a revival as many homeowners are growing vegetables in order to cut back on supermarket spending.

It will be interesting to see in the next few years, especially in these hard economic times,which direction buyers want kitchen designers to take them. Will traditional kitchen tools such as the mop and bucket be replaced by, steam mops,?

Dyson’s ideas may be grand and revolutionary but only consumers will decide if they like his plans. In this difficult economic climate, is it the right moment for kitchen designs and tools to change?

Only time will tell whether new kitchen gadgets such as, steam mops, will replace the traditional mop and whether consumers will buy into Dyson’s cuboid plans. Maybe it will be the case that buyers will only consider new design concepts for their kitchen – wares, such as purchasing a, steam mop, when their existing kitchen tools break. Perhaps many consumers are waiting before splashing out. But let’s hope that any kitchen design revolution is not held back by poor economic conditions.

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A police officer steals a Henry vacuum cleaner in a drugs raid, maybe Henry liked it?

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